Skip to main content
UKTI blog

GREAT campaign

Building a brand on trust – the business of relationships

Posted by: , Posted on: - Categories: Export, Exporting is GREAT, Language and culture, New Exporters

My second blog on trust (if you missed the first one you can find it here) concentrates on business relationships. Trust is at the heart of building successful business relationships and relationship building requires slightly different approaches for different cultures. …

Five reasons why British creativity is in global demand

Posted by: , Posted on: - Categories: Architecture, Creative Industries, Export Week, Exporting is GREAT, Hong Kong

  British creatives have left their fingerprints on every world city – especially Hong Kong, where I’m based as UKTI’s Director of Trade & Investment. But why is British creativity so well-loved around the globe? I caught up with the …