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UKTI blog

Sara Knowles

Sara supports exporters across the North West in her role as UKTI’s Language & Culture Adviser. She has over 20 years’ experience in international and cultural relations and speaks several languages.

Sara lived in Slovenia 1994-1998 during its early years of independence from Former Yugoslavia where she worked for language schools and the University of Ljubljana as a teacher. During her 12 years working for the British Council she travelled extensively and worked in 26 countries in Africa, Asia, the Middle East, Russia, Europe and North America. She co-founded a Manchester-based training company and led it to export its services to several European countries and Australia - she became a UKTI Export Champion in 2013.

First impressions last : face to face in international markets

Posted by: , Posted on: - Categories: Export, Exporting is GREAT

There will come a point when it is time to meet face-to-face with your international counterparts e.g. you may need to make market visits, arrange meetings, undertake negotiations, attend trade shows or conferences. As with any relationship, it's important to …

Building a brand on trust – the business of relationships

Posted by: , Posted on: - Categories: Export, Exporting is GREAT, Language and culture, New Exporters

My second blog on trust (if you missed the first one you can find it here) concentrates on business relationships. Trust is at the heart of building successful business relationships and relationship building requires slightly different approaches for different cultures. …

The seven habits of highly effective exporters

Posted by: , Posted on: - Categories: Export, Language and culture, New Exporters

Exporters face many communication and leadership challenges, many of which are related to intercultural communication. When Stephen Covey wrote ‘The Seven Habits of Highly Effective People’ (first published in the 1989) he referred to basic principles of effective personal leadership. …

7 ways to engage more effectively with international buyers

Posted by: , Posted on: - Categories: Export, Language and culture, New Exporters

Building relationships is essential to international sales, and an awareness of cultural considerations is hugely important when selling your products and services in international markets. What may be acceptable in the UK could deemed as inappropriate, insensitive or even offensive …