Every communication touch point you have with your international buyers (and other stakeholders involved in your business development and sales process) conveys an impression about your brand. Your website is your shop window to the world. It's important that you …
On an unseasonably sunny February morning in Reading, Roger Jones and Ben Thomas from Actionable Insight were host to 15 UK Trade & Investment (UKTI) delegates on the Digital Tools for International Trade Master Class. The purpose of this Master …
UK Trade & Investment took a large business delegation to World Retail Congress in Rome, Italy as part of the Grown in Britain Global Business Programme. See highlights from the event here.
Earlier in March, I accompanied 10 British SMEs on a trade mission to Atlanta, organised in partnership with The Guardian and UPS. This was to help the companies prepare, learn and expand into the world’s largest market. The mission included CEOs and Directors …
Working in UKTI’s Consumer and Retail Sector Team, I am used to meeting well-known British brands, but it’s rare to be in a room with over 1,000 of them! Last week was an exception, when I attended the 2014 National …
There is no doubt that retailers today benefit from information and resources that their predecessors did not have. They can identify online communities across the globe, count their total audience reach through social media and compare operational costs around a …
International traders typically use social media to communicate with their customers, raise their company’s profile and showcase their products. In the future, it is likely that businesses will start to trade on these platforms: Twitter is currently testing a ‘buy’ button …
Here is a snapshot of the launch of UKTI's e-Exporting Programme at Autumn Fair on Monday 8 September 2014.
With Export Week now well underway in the South West and across UK, this is the perfect week to emphasise that Exporting is Great. Supporting more small and medium sized businesses to export is a crucial part of the Government's plan …
