Marketing – Black Art or Cold Science?

This morning my email bing-bonged with an invitation to an East Midlands international trade seminar on, wait for it…"brand essence” –   this really made me chuckle… So what’s brand essence then - a magical mist that’s carried on international trade …

Death and Taxes

We arrived at the Kellogg Institute late and tumbled into bed, jet-lagged and exhausted. I awoke to the sun rising over Lake Michigan and decided to walk the campus to get my bearings. The first thing that always strikes me …

Christmas in September??

Thursday 3 September 2009, and for the UKTI team in Tokyo it's ..... Christmas? Lush, the handmade cosmetics company, are celebrating their 10th anniversary in Japan by taking over my house with an advance Christmas promotion, inviting 500 guests to …