The first leg of my US export adventure is almost over. The Kellogg School Marketing Master Class has really inspired me, and it’s worth taking some time to let the learning simmer and distill. But for now, it's time to shift …
We’ve been let out of the Kellogg building! I was beginning to think I would spend a week in Chicago and never see this incredible city. UKTI had arranged for all the marketing scholars to attend a champagne reception at …
Its been three days and I feel like I’ve been at the Kellogg Institute a month. I have fallen prey to the British Civil Servants’ art of the understatement. I was told it was intensive, advised to complete the reading …
This morning my email bing-bonged with an invitation to an East Midlands international trade seminar on, wait for it…"brand essence” – this really made me chuckle… So what’s brand essence then - a magical mist that’s carried on international trade …
We arrived at the Kellogg Institute late and tumbled into bed, jet-lagged and exhausted. I awoke to the sun rising over Lake Michigan and decided to walk the campus to get my bearings. The first thing that always strikes me …
Well Iceland actually, on my way to Chicago. Its 30,000 feet and my fellow passengers are gently snoozing their way across the Atlantic. The business class flat bed is a wondrous invention, although for me it feels more like lying …
Thursday 3 September 2009, and for the UKTI team in Tokyo it's ..... Christmas? Lush, the handmade cosmetics company, are celebrating their 10th anniversary in Japan by taking over my house with an advance Christmas promotion, inviting 500 guests to …
