South West to Down Under
I'm not sure that I'd be able to catch Richard Morris as he speeds around the region but I have had quite a breathless time myself as an International Trade Advisor in the South-West and now as a Trade Development …
Champagne cocktails at the Penthouse
We’ve been let out of the Kellogg building! I was beginning to think I would spend a week in Chicago and never see this incredible city. UKTI had arranged for all the marketing scholars to attend a champagne reception at …
"The future of competition is collaboration"
Its been three days and I feel like I’ve been at the Kellogg Institute a month. I have fallen prey to the British Civil Servants’ art of the understatement. I was told it was intensive, advised to complete the reading …
Marketing – Black Art or Cold Science?
This morning my email bing-bonged with an invitation to an East Midlands international trade seminar on, wait for it…"brand essence” – this really made me chuckle… So what’s brand essence then - a magical mist that’s carried on international trade …
Death and Taxes
We arrived at the Kellogg Institute late and tumbled into bed, jet-lagged and exhausted. I awoke to the sun rising over Lake Michigan and decided to walk the campus to get my bearings. The first thing that always strikes me …
Caught between the moon and New York City
Well Iceland actually, on my way to Chicago. Its 30,000 feet and my fellow passengers are gently snoozing their way across the Atlantic. The business class flat bed is a wondrous invention, although for me it feels more like lying …
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