My second blog on trust (if you missed the first one you can find it here) concentrates on business relationships. Trust is at the heart of building successful business relationships and relationship building requires slightly different approaches for different cultures. …
One of the most interesting aspects of developing a company brand is choosing your colours and logo. But have you thought about the implications of your choices when marketing internationally? As an exporter it’s important to be aware that language …
Exporters face many communication and leadership challenges, many of which are related to intercultural communication. When Stephen Covey wrote ‘The Seven Habits of Highly Effective People’ (first published in the 1989) he referred to basic principles of effective personal leadership. …
Time is money when it comes to exporting. Or is it? This is certainly a Western view about time and reflects the view of cultures where what happens in the present is seen to be of direct consequence to the …
Building relationships is essential to international sales, and an awareness of cultural considerations is hugely important when selling your products and services in international markets. What may be acceptable in the UK could deemed as inappropriate, insensitive or even offensive …
Language and culture are cited as potential barriers to selling in new markets. The good news is that through UKTI, companies can access support to overcome many of the cultural and linguistic challenges presented when doing business internationally. I’m a …
Jack Porteous , Language and Culture Adviser for UKTI London, blogs on the importance of cultural considerations when doing business overseas. Taking your business abroad can be challenging – your first meeting in a new market can be less like stepping …
