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https://ukti.blog.gov.uk/2014/07/08/auf-wiedersehen-deutschland-good-morning-america/

Auf Wiedersehen Deutschland, good morning America

Posted by: , Posted on: - Categories: Germany, GREAT campaign

Tea with Katherine Jenkins, jokes about football, Pimms, Welsh cheese, Scottish salmon, F-Type Jaguars and a fond farewell.

I could not have asked for more from my last day of official engagements as Director of UKTI Germany.

After three years of helping UK companies export to Europe's largest economy and promoting Great Britain to potential Deutsch investors, it is time to move on.

My day had begun in London, where I'd spent the past few days talking to colleagues about my next posting in the US - the only market larger than Germany for both trade and investment.

I flew back in time for tea with my Ambassador and Katherine Jenkins - the Welsh singer and GREAT ambassador who we are planning a concert with in Germany later in the year.

Dan Rutstein and Katerine Jenkins

And then on to my leaving reception - a chance for our best contacts to say farewell, but more importantly, to welcome my replacement and begin building the relationships for the next four years of working together.

No event now takes place in Germany without promoting British products - always important occasions to showcase our exporters.

Guests were greeted by the sight of Jaguars and Range Rovers upon arrival at the Ambassador's Residence.

And then were offered a choice of Pimms - which Germans always love - or Tanqueray.

And then come the plates of Snowdonia Cheese, Farne salmon from Scotland and a few snacks - Joe & Seph's pocorn, Pipers crisps, vanilla fudge and mints.

Of course we export more than just food and cars - you don't become Germany's number one trading partner, exporting €40bn of goods and services a year, without covering every sector and every region of the country.

Indeed my team have helped more than 5,000 UK companies to export here during my time here - they have also worked on inward investment projects creating more than 21,000 jobs in the UK.

It has been an extraordinary experience, Germany has been a pleasure to live and work in.

This isn't the place to talk about our most high profile events - the Prime Minister opening CeBIT, the world's largest IT trade show, with Chancellor Merkel, the Food is GREAT campaign launch at Anuga, the world's largest food trade fair in Cologne or the James Bond-themed F-Type Jaguar launch in the Embassy.

Nor the largest Anglo-German commercial successes - VW investing in Bentley's new SUV in Crewe, National Express winning their first rail franchise in Germany or Siemens' off-shore wind project in Hull.

This is the place to say what I'll miss about Germany.

I will miss the trade fairs - Germany hosts a third of them globally and they are the best shop window for British exporters to use to get their products not just Germany but to the world.

I will miss the cars - Germans are as obsessed with cars as they are with football. BMW investments in Mini and Rolls-Royce, VW in Bentley and this being a hugely popular market for JLR means I have spent a lot of time talking about cars and in them - some of that making the most of the lack of speed limits on motorways.

I will miss the people - despite what is always said before any football encounters between the nations, they are warm and friendly people with a great sense of humour. And they love buying British products.

Dan Rutstein's leaving receptionI'm glad I've seen the whole country - my work has taken me to all 16 Laender (the equivalent of states) - and been really able to understand the UK's second most important trading partner.

My leaving speech - my 107th here - was a straightforward one. Making jokes about football in Germany during a World Cup is an easy way of connecting with your audience.

The World Cup-inspired obsession with soccer in the US will give me a starting point once I arrive to start work with our most important trading partner.

And I plan to invite Katherine Jenkins in for tea - to promote GREAT over there - when she performs in LA in the autumn

Dan Rutstein starts next month as Regional Director for UKTI on the West Coast of the US, based in Los Angeles

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