Innovation is something that sets people and companies apart: that special factor that can ‘make the difference’. We see it every day: from product design, to new ways of communicating with customers, and finding original ways to promote products and services.
Last week the British brand KEF held a very innovative event at the British Embassy in Mexico City. The aim was to showcase KEF’s new range of high tech stereo speakers and headphones, which have just arrived in Mexico. But this was not an ordinary evening. The guests were able to experience a series of demonstrations, which gave them an original insight into these amazing audio products.
Attendees were divided into groups that were then taken on an audio-visual tour of the Embassy. Each room offered a different experience. In one room, a jazz band was playing live music – then the guests listened to the recording on KEF’s loudspeakers, to see if they could tell the difference. (Most couldn’t!). In another room, guests enjoyed a massage session while listening to music on KEF headphones. Other guests examined and listened to the innovative, 5 foot high “Blade” speakers, or watched films using the latest surround sound systems.
As part of UKTI Mexico’s efforts to create platforms for other British brands, people were offered Lipton tea in Wedgwood porcelain teacups, Alpen bars (from Weetabix) and Strongbow Gold Cider. The guests had a great evening, and were captivated by the environment that was created.
As KEF says: innovation is a continual process, not a destination.
Head, UKTI Mexico