Mexico: The place you thought you knew...
![Stephen Cartwright at OTC](https://ukti.blog.gov.uk/wp-content/uploads/sites/105/2015/06/SC-OTC.jpg)
That was the slogan used by PR firm Ogilvy to change international perceptions of Mexico in 2011, when drug cartel wars in the country were at a particularly bad stage. I recently started my role as Head of UK Trade …