Sara supports exporters across the North West in her role as UKTI’s Language & Culture Adviser. She has over 20 years’ experience in international and cultural relations and speaks several languages.
Sara lived in Slovenia 1994-1998 during its early years of independence from Former Yugoslavia where she worked for language schools and the University of Ljubljana as a teacher. During her 12 years working for the British Council she travelled extensively and worked in 26 countries in Africa, Asia, the Middle East, Russia, Europe and North America. She co-founded a Manchester-based training company and led it to export its services to several European countries and Australia - she became a UKTI Export Champion in 2013.
Language and culture are cited as potential barriers to selling in new markets. The good news is that through UKTI, companies can access support to overcome many of the cultural and linguistic challenges presented when doing business internationally. I’m a …
