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Marketing

Creative workshops at Shanghai Expo – helping Chinese brands go global

Posted by: , Posted on: - Categories: China, Creative Industries, Innovation, Marketing

I’ve recently returned from the Shanghai Expo where I helped to co-host two creative workshops. They were part of UKTI’s ‘Sowing the Seeds of Creative Partnership’ programme of business events for the creative industries. Shanghai is truly is an Expo …

Brand Power

Posted by: , Posted on: - Categories: Marketing

I’m preparing before heading off to London for the rest of the week.  I have a string of meetings but I’m excited about attending UKTI’s Global Marketing Conference.  As somebody who used to be a Marketing Director, I feel strongly …