Marketing
One of the most striking features of the South Korean economy is the hugely important role played by its large conglomerates, or ‘chaebol’ in Korean. The chaebol are led in size by Samsung – which has annual revenues larger than …
I’ve recently returned from the Shanghai Expo where I helped to co-host two creative workshops. They were part of UKTI’s ‘Sowing the Seeds of Creative Partnership’ programme of business events for the creative industries. Shanghai is truly is an Expo …
I’m preparing before heading off to London for the rest of the week. I have a string of meetings but I’m excited about attending UKTI’s Global Marketing Conference. As somebody who used to be a Marketing Director, I feel strongly …
I can’t leave this hallowed place of learning without bemoaning the lure of twenty-four hour snacking. The idea that you have to carb up to work out, academically speaking, has caused much international debate. Clutching his new paunch, one athletic …
We’ve been let out of the Kellogg building! I was beginning to think I would spend a week in Chicago and never see this incredible city. UKTI had arranged for all the marketing scholars to attend a champagne reception at …
Its been three days and I feel like I’ve been at the Kellogg Institute a month. I have fallen prey to the British Civil Servants’ art of the understatement. I was told it was intensive, advised to complete the reading …
We arrived at the Kellogg Institute late and tumbled into bed, jet-lagged and exhausted. I awoke to the sun rising over Lake Michigan and decided to walk the campus to get my bearings. The first thing that always strikes me …
Well Iceland actually, on my way to Chicago. Its 30,000 feet and my fellow passengers are gently snoozing their way across the Atlantic. The business class flat bed is a wondrous invention, although for me it feels more like lying …