My name is Jenny Gardner and I am based at the British Embassy in Stockholm as Director for UK Trade and Investment in Sweden. I most recently worked for an insurer and spent a good amount of time doing business in the London insurance market. It gives me a connection and a particular satisfaction to now focus completely on bilateral business between the UK and Sweden. I am also utterly impressed with the organization as such and I am happy to be working together with this great team. After office hours I spend a lot of my time with my three children or transpiring in the yoga studio or trying to educate myself in accidental subjects like arithmetic, behavioural economics and how to measure word-of-mouth marketing.
I always had my doubts about macroeconomics. Just the term “ceteris paribus” (all other things being equal) made me thoroughly suspicious. When has anything really been “ceteris paribus”? No day is like another and if I learnt one lesson in …
Recently I participated in a truly Nordic activity. I spent the better part of my Sunday sliding around on the ice between the small town of Sigtuna and Stockholm, the capital of Sweden. I was taking part in “Vikingarännet” (directly …
So, 2013 is finally here, its arrival marked with fireworks, confetti and celebrations. These days, “Ringing in the New Year” certainly has a double meaning. The internet and the networked society are here to stay, but the most recent developments …
I started December this year with a lovely performance of “A Christmas Carol” by Charles Dickens at the Maxim Theatre here in Stockholm. The story was brilliantly told and sung by a group of English actors. Ebenezer Scrooge, the main …
The weather is a popular topic of conversation in both the UK and Sweden. You can never go wrong talking about the weather. What it was like yesterday, whether it was a good summer and will it rain tomorrow? Sometimes …
Tonight is the big night. I have always been interested in business. Before going to university I had a couple of minutes of agony – thinking that I might instead attend theatre school – but I never felt confident enough …
Role models can be very inspiring. Sometimes you find them in the most unexpected places. I read a lot of comics during my early teens. My absolute favourites were the comics about superheroes like The Justice League, the Fantastic Four …
When I was a child I had a plan. I wanted to become an inventor. The main invention I was aiming for was to create flying French fries. I thought it would be awfully handy if fried potatoes could just …
I always liked the word cyberspace. Growing up in the 1970´s and 1980´s I was completely bred on TV-shows like Star Trek, Space:1999 and V and movies like Star Wars and Alien. For a solid part of my youth I …
Being named Jenny in history class in secondary school posed somewhat of a challenge. According to our Swedish history books, a machine called Spinning Jenny was the origin of the industrial revolution that started in the UK and spread over …
