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https://ukti.blog.gov.uk/2014/01/22/its-all-about-the-food/

It's all about the food

Posted by: , Posted on: - Categories: Food & drink, Germany

 

At the Leppersdorf plant of UK investor Müller - "a German family-owned powerhouse"
At the Leppersdorf plant of UK investor Müller - "a German family-owned powerhouse"

It began with a chat with senior businessmen over Godminster Oak-Smoked cheddar, and ended with a Ministerial meeting over raspberry Müller Rice - last week was all about food.

When it comes to export promotion, there are certain products an Embassy can support in some very obvious and easy ways. And food is absolutely one of them.

People need to eat. And drink. So when we invite guests into our Embassy or Consulates, we need to make sure they are fed and watered with British products.

It helps tremendously that we are blessed with a fantastic industry - worth £92bn and employing just over 400,000 workers . We have food they want to eat and in tremendous variety.

And 250 guests at a reception last week were treated to the very best of British. Our guests - business people, trade association representations, politicians and media - enjoyed a range of artisanal British cheeses and beautiful English wines - the Ridgeview Bloomsbury 2010 and Victoria 2009 (both sparkling in every sense) particularly going down a treat.

To add a sense of drama to the meat offering, the good folks at Eblex - the supporters of English beef and lamb - brought in a German Michelin-starred chef to ensure their products were cooked on the spot and to perfection.

The Scottish corner featured the ever-popular Walkers Shortbread and, dare I say even more popular, a selection of whiskys. With sales up 28% last year in Germany, this most successful of Scottish exports is increasingly important both to the domestic economy and to the now-obsessed drinkers of the likes of  Talisker, Singleton and Cardhu.

Of course we are not the sort of Embassy to force people to drink whisky, there were also two types of gin available - Bramley and Gage's 6 o'clock and Diageo's Tanqueray.

To ensure no one went hungry, packets of Pipers Crisps, the remarkable Joe & Seph's gourmet popcorn (the smooth caramel, pepper and chilli flavour proving particularly popular with our German guests) and some Jakemans mints.

And to ensure the guests really were made aware of the quality of, and global demand for, our products, we had a Cabinet Minister on hand to enforce the point.

Owen Paterson, the DEFRA Secretary of State who had launched the Food is GREAT campaign in Cologne last year, gave a particularly dynamic speech - in flawless German.

Telling Germans, in German, that the French drink more Scotch whisky in a month than they do French Cognac in a year is always good to hear.

Guests left sated and happy, our providers of product - including the marvellously-named British Cheese Emporium - left delighted by the interest in their wares and I left pleased that we could use a reception, that would have taken place anyway, to also help British exports.

But the food relationship with Germany isn't just about promoting exports, it's also about investment and jobs in the UK. Haribo recently announced a second factory in Yorkshire investing £92m and expected to create over 280 jobs in addition to the 540 staff they already employ. Similarly Dr Oetker, with around 450 employees on the UK market, has talked of plans to expand their UK presence and in September last year, German drinks company Jaegermeister announced the opening of its first distribution subsidiary outside Germany.

One shining example of UK investment is the Müller group, whom the Secretary of State visited the day after the reception.

Müller, a German family-owned powerhouse, employ more than 6,000 people in the UK across nine factories, turning over 1.5bn euros.

The owner, the avuncular and Anglophile Theo Müller , personally showed us around his 1bn euro plant in Leppersdorf that sees 470 trucks of milk coming and going every single day of the year.

The highlight - from a British point of view - was the viewing platform above the factory that had a sign indicating Market Drayton, their main investment in the UK, was only 1144kms away.

Then it was back to the boardroom for a discussion about the future of the UK farming industry and Britain's place in Europe. Over cheese and Müller Rice.

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