I came across a short online report recently by SERI (the Samsung Economic Research Institute, one of South Korea's most respected research centres). There are a few interesting predictions on economic growth here - and some pointers for British exporters - I'd like to share with you. SERI predicts four big trends in Korea for 2011:
Smart Platform Prosumers - The first trend that businesses can profit from in 2011 will be the rise to dominance of "smart" devices
Social Media Consumers - Korea's voracious appetite for social media continues.
Slow Living - More Koreans in the coming year are expected to prioritize values of happiness, health, and sustainability in their personal lives, for example by taking more interest in nutrition and wellbeing
Sellsumers - the fourth trend among Korean consumers in 2011 will be the rise of online "sellsumers." This portmanteau of "seller" and "consumer" refers to the blurring boundaries between buyer and seller as the business environment transitions from an industrial to an information society
You can read the full piece here
Soomee Moon
UKTI South Korea