Games Workshop, one of the largest table top fantasy and futuristic battle-games company in the world, launched their new product (Warhammer boxed game called ‘The Island of blood’) at the British Embassy in Tokyo on 27 August. ‘The Island of blood’ will be available worldwide from 4th September.
The UKTI Japan team assisted Games Workshop’s product launch through inviting prospective buyers and relevant media. We also provided guidance in preparing the event.
The 50 quality guests enjoyed the “Games Workshop” by actually making, painting and building the plastic model soldiers, which they were able to take home as souvenirs. This was one of the more hands-on, creative events to take place on our Embassy premises!
As a result of UKTI Japan’s introductions, one of the leading Japanese men’s lifestyle magazines will write about Games Workshop in their November issue.
The Games Workshop is headquartered in Nottingham but 70% of their sales come from outside of the UK.
We wish Games Workshop all the best to develop their business further in Japan.
Mariko Hasegawa
UKTI Japan Team